By adopting fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Lego has found a method to keep it is interlocking bricks in the hands of millions. It’s a model that other companies should follow, says McKee.

Instruction online 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection of wooden toys and games. It had not been before the following time that they began using a fresh plastic-injection rounds machine to produce plastic stones, which before long gave these people an advantage over their competition in the thriving post-war industry.

In 49, they developed producing the bricks with studs about them to enable them to remove together. This is a key iteration, making the bricks far more stable and durable. Later, in 1958, they made a major improvement with the benefits of what is known since the “stud and joining system”, which usually ensures that every Lego packet fits with any other stone. These two vital iterations happen to be why Profano sets manufactured 40 years before still interlock seamlessly with those manufactured today.

Over the years, Lego possesses kept its finger in the pulse of pop lifestyle by partnering with big-name franchises just like Star Battles and Harry Potter. They have also appreciated the community of adults which have been fans of the trademark, known as AFOLs (Adult Fans of Lego), with a collection of sets such as the Back to the Long term future DeLorean period machine and a set of female Nasa experts.

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